On May 7, our team set off from Hamburg toward Asia — destination: CHINASHOP 2025 in Shenzhen, one of Asia's most important retail trade fairs. After a stopover in Hong Kong, an exciting journey began through one of the most dynamic commercial metropolises in the world.
From the moment we entered the exhibition grounds, one thing was clear: progress and innovation take center stage here. CHINASHOP impressively conveys how dynamic, technology-driven, and solution-oriented retail in Asia is conceived and practiced.
The trade fair offered more than just modern technology — it was a place of encounters, open conversations, and direct exchange with people who are as curious as they are professional.
What We Took Away
- Perspective on where retail is heading in the years to come
- Inspiration for our 24/7 retail projects
- New contacts with Asian hardware partners
A journey full of insights — and a clear impulse for our client projects in Europe.